America’s global warming alarmists have redoubled their effort this spring to fill the daily news cycle with dire warnings and “doom and gloom” prophecies that the world will come to a sweaty and sticky end unless Congress acts to cut dangerous greenhouse gas emissions.
Typically, these news stories are based on scientific reports filled with numbers and graphs that the average citizen will never read and probably couldn’t understand even if he or she tried.
Alarmists in the United Kingdom understand that scientific reports have limited public relations value, which is why they’re turning to the arts and social media to get their message out to their fellow citizens.
Julia Slingo, a scientist with the U.K’s national weather service, “has called for a radical overhaul of the way climate scientists go about their business, arguing that they need to make their reports less turgid and more engaging,” The Independent reports.
“We have to look increasingly at what society requires of us …,” Slingo said recently to a gathering of leading climate change scientists. “We increasingly recognize that to reach the general public we have to use all sorts of different channels of communication.
“And it’s not through tables and graphs. Sometimes it is through art, through music, through poetry, and storytelling and that is increasingly something we have to think about – how we communicate in a more humanist way.”
Slingo called for a groundswell of “citizen science” in which everyday people use social media platforms such as Facebook and Twitter to “document” what they see happening in the natural world around them.